Zohreh Daly

UX Designer and Illustrator

abstract art

professional experience

The Maternal Monitoring Application, Founder and Lead Designer

Round Rock, Texas, April 2018- July 2020

  • Designed a healthcare app for providers to remotely monitor the physical and mental health of pregnant women in underserved areas of the US
  • Current top four finalist out of 78 in a Health and Human Services sponsored Remote Pregnancy Monitoring Challenge that includes venture-backed startups and nationally recognized researchers
  • Created the entire system including conversational and visual interfaces from the ground up
  • Developed a design system including illustrations, color scheme, user interface components, website design, banners, and brochures
  • Used peer reviewed medical research to develop logic and flow
  • Developed a conversational interface called “Ramona” that served as a virtual medical assistant for women and their families during the postpartum period
  • Ensured the app met accessibility standards and HIPAA compliance
  • Presented and pitched the app to C-Suite executives, federal public health and public policy officials, and heads of medical professional boards
  • Conducted and managed user research and implemented a variety of methodologies in usability studies with 236 participants
  • Synthesized research data using statistical techniques such as exploring variance, statistical significance, and pretest/posttest comparisons
  • Successfully sold the app and all of its assets to a growing and innovative maternal health company in July of 2020

Freelance Graphic Designer

Round Rock, Texas, 2012-present

  • Create logos and branding solutions for a variety of businesses and products
  • Design business cards, brochures, banners and other printed products for personal and business customers
  • Edit and create documentation forms for healthcare settings
  • Craft patterns and instruction guides for sewing and quilting projects

D.A. Blodgett - St. John’s, Contract Therapist

Grand Rapids, Michigan, 2010-2011

  • PRN therapy and case management services for adolescent children in a youth residential setting
  • Completed treatment plans, attended court hearings, and trained new therapists

D.A. Blodgett - St. John’s, Youth and Family Therapist

Grand Rapids, Michigan, 2007-2010

  • Treated some of Michigan’s most difficult cases within the state’s foster care system - this included severe abuse, neglect, and childhood trauma
  • Used a variety of therapeutic techniques including CBT, narrative therapy, structural therapy, play therapy, and art therapy
  • Communicated with other mental health providers, teachers, youth workers and case managers to ensure that everyone was on the same page
  • Focused on the treatment of hard-to-treat Reactive Attachment Disorder (RAD), sexual reactivity, trauma, and loss
  • Testified in court hearings, made recommendations for placement, and wrote extensive and detailed state mandated reports
  • Maintained extensive case records with a normative score of 96% for record compliance

Software

EDUCATION

Austin Community College, 2017-2019

A.A.S User Experience - User Interface Design

4.0 GPA

University of Connecticut, 2006

M.A. Human Development and Family Studies | Marriage and Family Therapy

3.95 GPA

University of Texas at Austin, 2003

B.S. Human Development and Family Sciences

Distinguished Scholar, 2002 and 2003

Summa cum Laude

4.0 GPA

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