Zohreh Daly
UX Designer and Illustrator
professional experience
The Maternal Monitoring Application, Founder and Lead Designer
Round Rock, Texas, April 2018- July 2020
- Designed a healthcare app for providers to remotely monitor the physical and mental health of pregnant women in underserved areas of the US
- Current top four finalist out of 78 in a Health and Human Services sponsored Remote Pregnancy Monitoring Challenge that includes venture-backed startups and nationally recognized researchers
- Created the entire system including conversational and visual interfaces from the ground up
- Developed a design system including illustrations, color scheme, user interface components, website design, banners, and brochures
- Used peer reviewed medical research to develop logic and flow
- Developed a conversational interface called “Ramona” that served as a virtual medical assistant for women and their families during the postpartum period
- Ensured the app met accessibility standards and HIPAA compliance
- Presented and pitched the app to C-Suite executives, federal public health and public policy officials, and heads of medical professional boards
- Conducted and managed user research and implemented a variety of methodologies in usability studies with 236 participants
- Synthesized research data using statistical techniques such as exploring variance, statistical significance, and pretest/posttest comparisons
- Successfully sold the app and all of its assets to a growing and innovative maternal health company in July of 2020
Freelance Graphic Designer
Round Rock, Texas, 2012-present
- Create logos and branding solutions for a variety of businesses and products
- Design business cards, brochures, banners and other printed products for personal and business customers
- Edit and create documentation forms for healthcare settings
- Craft patterns and instruction guides for sewing and quilting projects
D.A. Blodgett - St. John’s, Contract Therapist
Grand Rapids, Michigan, 2010-2011
- PRN therapy and case management services for adolescent children in a youth residential setting
- Completed treatment plans, attended court hearings, and trained new therapists
D.A. Blodgett - St. John’s, Youth and Family Therapist
Grand Rapids, Michigan, 2007-2010
- Treated some of Michigan’s most difficult cases within the state’s foster care system - this included severe abuse, neglect, and childhood trauma
- Used a variety of therapeutic techniques including CBT, narrative therapy, structural therapy, play therapy, and art therapy
- Communicated with other mental health providers, teachers, youth workers and case managers to ensure that everyone was on the same page
- Focused on the treatment of hard-to-treat Reactive Attachment Disorder (RAD), sexual reactivity, trauma, and loss
- Testified in court hearings, made recommendations for placement, and wrote extensive and detailed state mandated reports
- Maintained extensive case records with a normative score of 96% for record compliance
Software
- Adobe Illustrator, Photoshop, XD, AcrobatPro, Animate
- InVision, Sketch, POP
EDUCATION
Austin Community College, 2017-2019
A.A.S User Experience - User Interface Design
4.0 GPA
University of Connecticut, 2006
M.A. Human Development and Family Studies | Marriage and Family Therapy
3.95 GPA
University of Texas at Austin, 2003
B.S. Human Development and Family Sciences
Distinguished Scholar, 2002 and 2003
Summa cum Laude
4.0 GPA
